Xiaomi is taking marketing stunts to another level by using its phones as cutting boards.
In what seems to be a real-life fruit ninja session, Redmi CEO Lu
Weibing took to social media and is seen cutting fruit on a Redmi Note
7. The phone was launched recently as part of Xiaomi-Redmi’s midrange
lineup, promising high-end features at a competitive price.
The features not only include a strong chipset and powerful photography
features but also cutting board capabilities. The phone was stomped, hit
with walnuts, and even tossed down a staircase to showcase its
durability.
Redmi Note 7 is covered by Gorilla Glass, and it seems that it
managed to survive getting struck with a knife. The screen also works
fine after the fruit cutting session.
The video first surfaced on a Chinese website and was later reposted on YouTube.
This isn’t the first time Xiaomi resorted to such methods to promote
its durability. It did the same for other handsets as well to show that
its smartphones are not only cheap but also durable.
Redmi Note 7 was launched recently with a 48 MP camera and decent
midrange internals. The phone is getting a new updated Redmi Note 7 Pro
version with a Snapdragon 675 chipset soon.
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