Apple, in order to compete with other smartphone manufacturers on the
market, will reportedly change its launch strategy by 2021.
According to a report by CNBC, J.P. Morgan analysts have predicted
that the Cupertino will change its launch strategy and will shift to
launching iPhones twice a year from 2021. This will give the Company
more flexibility when it comes to changing its products. It will also
help it compete with other smartphone makers like Samsung who launch two
different flagships twice a year and release other mid-range
smartphones throughout the year. Currently, Apple launches a new
smartphone lineup only once a year.
Apart from the change in launch strategy, analysts are expecting
Apple to launch a total of four iPhones in 2020. All of them will most
probably support 5G and will come with OLED displays. However, they
believe only two of the four models will come with support for mmWave
technology.
Among the four 2020 iPhones, one is expected to be built around a
5.4-inch display, two are expected to feature a 6.1-inch, and the
maxed-out variant might come with a 6.7-inch screen. Analysts believe
that the smartphones will also come with the dual cameras with World
facing 3D sensing, Dual cameras with no works facing 3D sensing and
sub-6GHz support.
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