According to a recent report by Counterpoint Research,
a global research firm specializing in mobile & technology products
in the TMT industry, Apple is taking home 66% of the total industry
profits in Q3 2019, even though the company has only generated 32
percent of all smartphone revenues in the said quarter.
The Cupertino is earning massive profits from each device despite the
fact that overall global handset profits declined by 11 percent in Q3
owing to the increased number of mixed mid-tier products. If we look at
the top 10 OEMs globally, only Samsung and Huawei were able to increase
their revenue.
One of the reasons Apple is still operating at an increasing profit
is because of the loyal consumer base in major markets around the globe
such as Japan, the USA, and the EU. Keep in mind, the above-mentioned
numbers are before adding the profits from the pivotal holiday season.
Last year, thanks to the holiday season sales, Apple took about 80
percent of the profit share in the market. Since this year’s iPhone
lineup is providing similar traction, there will most probably be
similar results.
As far as other OEMs are concerned, Samsung stands in second place
taking 17 percent of the profits, mainly due to the increased sales of
the Galaxy A and Note10 series.
Other than this, the Chinese OEMs including Huawei, Oppo, Vivo, and
Xiaomi are at a comparatively lower profit margin but better than the
previous years.
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